Industry-Leading Higher Ed Marketing
Boosting enrollment is the goal and aligning with learners is the approach. Through our deep understanding of students’ needs and motivations, we create strategic digital marketing campaigns that attract more people to apply to and enroll in your courses, on-campus or online.
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Whether you need marketing expertise from an agency of record or a revenue partnership to shore up both capabilities and capacity, we’ll strengthen your position and help you engage with learners on a larger scale.
Utilize insights about learner wants and needs
Students have more learning options now than ever before. To attract them, you need a clear view of the constantly evolving higher education landscape. That’s why we put so much focus on finding out exactly how and why behavior changes and work directly with strategic partners like Google to listen to students’ wants and needs. These insights allow us to adapt our strategy accordingly.
Here’s what we’ll do:
Make your programs stand out in a competitive market
We analyze the higher education landscape to find your university’s and portfolio’s unique differentiators. From there, we’ll position your programs to appeal to prospective learners and give them the clarity they need to apply.
Activate prospective learners early
The secret to our strategy? Find and repeatedly engage the right learners early in their research phase. With our expertise, affiliates, and resources, we’ll position your university as a top choice early on and speed up students’ time to decide.
Reach students on their time, on their terms
Learners want universities to communicate with them in the way they choose. That’s why we maintain an automated cross-platform messaging system to engage students globally from inquiry to application.