Acquisition will provide enhanced technology solutions for universities aiming to drive interest and enrollment in online degree programs
Seattle, WA – September 15, 2016 – Ranku, a recruitment technology and predictive analytics software company for higher education, announced today that it has been acquired by John Wiley & Sons (NYSE: JWa and JWb), a global provider of knowledge and learning solutions that improves outcomes in research, professional practice, and education.
Ranku (pronounced ran-koo) licenses proprietary marketing technology that activates new revenue streams for universities, community colleges and state systems. Ranku has been a partner to more than 1,000 online degree programs at the undergraduate and graduate level. Ranku also offers tech-enabled reporting that helps universities forecast what curriculum to develop based on real-time consumer demand and the needs of the labor market. Ranku plays a critical role in supporting enrollment growth and market research at its partner institutions.
“There are so many affordable online degree programs within state systems and community colleges but without the right strategies and tools, many are going undiscovered,“ say Kim Taylor, CEO and Co-founder of Ranku. ”With Wiley’s support, Ranku can ensure that potential applicants are discovering the programs that are right for them and enable both the student and institution to be successful.”
“The acquisition of Ranku complements the current suite of Wiley’s services and enables us to offer more comprehensive services to our partner schools, further expanding Wiley’s offerings to current schools and enhancing the user experience of prospective students,” says says Greg Finkelstein, Managing Director of Wiley University Services. “Together, we can ensure that online degrees are accessible to as many prospective students as possible and provide our universities with the key solutions to better reach their audience.”
Founded in 2013, the Ranku team will join Wiley under the Wiley University Services business and will continue to operate under its current leadership from headquarters in Seattle. Previous Wiley acquisitions include the $220M purchase of Deltak, one of the original online program services companies, in October of 2012.
Ranku is a Seattle based software company that aims to use technology to drive consumer advocacy in online higher education. Ranku (pronounced ran-koo) licenses recruitment technology and predictive analytics to universities and state systems to scale online degree enrollment. Ranku is led by domain experts in the space of online degrees and education policy. Ranku was founded in 2013 by Kim Taylor and Cecilia Retelle Zywicki.
Wiley is a global provider of knowledge and knowledge-enabled services that improve outcomes in areas of research, professional practice, and education. Through the Research segment, the Company provides digital and print scientific, technical, medical, and scholarly journals, reference works, books, database services, and advertising. The Professional Development segment provides digital and print books, online assessment and training services, and test prep and certification. In Education, Wiley provides education solutions including online program management services for higher education institutions and course management tools for instructors and students, as well as print and digital content.