Categories for Marketing & Recruitment
Improve Your Conversion Rate with Website Copy & Design
September 5, 2018 3:01 pmIt happens more often than you’d like to think. A prospective student visits a university’s website to learn more about... View Article
It’s Time for Higher Ed to Think About Students in the “Selfie Generation”
August 7, 2018 2:57 pmIn a recent article featured in Enrollment Management Report, senior vice president for programs, training, and youth development with the... View Article
Creating a Data-Driven Culture within Your Enrollment Management Operations
May 29, 2018 12:39 amStudents are doing their homework before making decisions about what college or university to attend. They’re looking for the school... View Article
4 Marketing Strategies to Differentiate Your Institution
April 23, 2018 9:51 amAccording to numbers released by the National Student Clearinghouse, enrollment fell by more than 270,000 students for fall 2016 compared... View Article
Behavioral Analytics Help Map Student Journeys and Improve Retention
April 9, 2018 10:12 amHow do you know if phone calls with prospective students are having an impact on student enrollment and retention? One... View Article
How to Increase Word-of-Mouth Marketing at Your Institution
February 26, 2018 12:47 pmWhen people are excited about your institution, they want to talk about it. This is great marketing for your university,... View Article
Why You Must Tailor Communications to Different Population Needs
February 5, 2018 11:55 amIf your institution is not tailoring its communication styles and messages to current and prospective students from different generations, you’re missing... View Article
How Strategic Program Planning Can Improve Your Marketing Efficacy
September 18, 2017 11:05 amWhen deciding which programs to launch, many institutions assume that their biggest, most marketable programs (like an MBA) are the... View Article
Attracting the Right Students with Effective Recruitment Techniques
August 28, 2017 10:53 amToday, many higher education institutions need to attract more students, but may focus exclusively on numbers instead of attracting students... View Article
Third-Party OPM Providers: When Are They the Right Choice?
August 11, 2017 3:22 pmFor higher education institutions looking to develop or expand their online programs, there are a number of considerations to make, including... View Article
What Can Content Marketing Do for Your Institution?
August 1, 2017 1:27 pm“Content marketing” is a popular buzzword these days, but many organizations are unclear on its value. Simply put, content marketing is... View Article