Strategic planning with expert insights
Question? Answer. Solution!
We’ll use our market research to identify opportunities for your small, mid-size, or large college or university. Then, we’ll use those insights to strategize how to set you apart. We’ll enhance your courses, evaluate new programs, and sync up your portfolio with the career-connected programs that learners need.
How we’ll get started
We’ll kick off our partnership by talking about industry trends and what they could mean to your university. This includes examining learners’ motivations to choose one program over another and the market trends around a particular program being offered online, on-campus, or hybrid format.
Gathering data and uncovering insights will help us:
Know your competition and your advantage
Finding and considering how to use your unique strengths will inform our strategy. Our research will give you the big-picture view of higher ed and let us explore different sectors where you’re best suited to meet learner demand.
Forecast labor trends to fill market gaps
What are learners looking for? The same thing as employers. So, we’ll help you bridge the gap between them. First, we’ll determine which areas of the labor market are emerging and expanding. Then, we’ll pinpoint which skills employers will need most and which programs you should offer.
Identify your best opportunities for new programs
Through gap analysis, we’ll find the industries and sectors being overlooked by higher ed. This will allow us to explore majors that can further your goals and create high-impact outcomes for learners. Check out our research in the State of the Education Market at the bachelor’s, master’s, and doctoral levels to begin learning more.
Strengthening your portfolio: Our proprietary approach
What makes a program successful? The answer lies in analysis and collaboration.
We’ll collaborate closely to map out your market opportunities with our signature Strategic Portfolio Development™ approach. Our findings will enable us to design programs with maximum impact on your growth and learners’ outcomes.
Our thorough market research will help us:
Analyze marketplaces to identify what learners want
We’ll analyze national and local enrollment data to understand learners’ motivations. This will tell us whether to design specific programs for on-campus or distance-learning students, for example. It will also help define the best strategy to grow your pool of prospective learners and boost enrollment.
Discover employer indicators
We create the programs that employers are looking for. How? With future-facing labor trends based on real-time job listings, market research, and Google search activity for college degrees.
Get ahead of the competition
We’ll evaluate the competition before you enter a market so you can anticipate how your programs will compare. By analyzing IPEDS and Google search data, we’ll show you what attracts learners to you and how their needs aren’t being met elsewhere.