Award-Winning MarketingBest In-House Search Engine Marketing Team, 2021
Voted by Search Engine Land
Our Approach to Higher Education Marketing
Boosting enrollment is the goal and aligning with learners is the approach. With our deep understanding of learners’ needs and motivations, we’ll create a strategic digital marketing campaign to attract more learners to apply to and enroll in your courses, whether on-campus or online. We’ll also make their Student Journey more accessible and streamlined with AI, automation, and real-time information in their preferred format. That means less stress for them and more engagement with you.
Whether you need marketing expertise through a Revenue Share partnership or on a project basis, we’ll strengthen your position and help you engage with learners on a global scale through:
Boosting enrollments with innovative marketing
Tested. Trusted. Proven. We have extensive experience delivering marketing campaigns with results. In fact, we’ve been named Best In-House Search Engine Marketing Team of the year. We partner with over 70 colleges and universities to support their learners inquiring about, enrolling in, and graduating from career-connected programs with our marketing expertise.
Utilize insights about learner wants and needs
Students have more learning options now than ever before. To attract them, you need a clear view of the constantly evolving higher ed landscape. That’s why we put so much focus on finding out exactly how and why behavior changes. We do this by working directly with strategic partners like Google to listen to students’ wants and needs. From there, we adapt our strategy accordingly.
Here’s what we’ll do:
Make your programs stand out in a competitive market
We analyze the higher ed landscape to find your university’s and portfolio’s unique differentiators. From there, we’ll position your programs to appeal to prospective learners and give them the clarity they need to apply.
Activate prospective learners early
The secret to our strategy? Find and repeatedly engage the right learners early in their research phase. With our expertise, affiliates, and resources, we’ll position your university as a top choice early on and speed up students’ time to decide.
Reach students on their time, on their terms
Learners want universities to communicate with them in the way they choose. That’s why we maintain an automated cross-platform messaging system to engage learners globally from inquiry to application.
Recruit the right learners for you
Your university is one-of-a-kind. That’s why we market your university and programs to the best students for you. We’ll target the right audience and motivate them to act by messaging what makes you the perfect fit for them.
Here’s how we’ll do it:
Define your ideal learners
We precisely map your programs with learner demographics to determine how they want to be engaged. To do this, we use specialized segmentation data, like the personas we used in our Survey of Graduate Students.
Engage prospective learners and drive momentum
We use targeted methods to reach your defined audience with messaging that’s unique to your brand. We’ll also dedicate the necessary personnel, infrastructure, and media resources to keep up the momentum long after your campaigns have launched.